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Wednesday, April 16, 2008

Metamorphosis (almost) complete

So here we are - things look a little different, yes? The reasons for this change are irrelevant (sort of, I'll probably tell all about it at some point), but the fact remains that today is the end of LØVE and the beginning of LUCA. You'll notice a different address in your browser - I'm pretty sure that if you're a subscriber, nothing changes, but if you've got me bookmarked, go ahead and change it to

The new website ( is also complete. It's got a cool new layout, and I think, a much easier shopping interface. Do let me know what you think, and of course, if you find any mistakes, shoot me an email. Again, go ahead and change your bookmarks, though it will redirect you to the new site on its own.

Let's start with the obvious question...who is LUCA? What is LUCA? In a nutshell, this is LUCA:

He is a big, beautiful, brilliant horse, and the new namesake of my company. He is NOT allowed near the chocolate, but he makes his own sort of executive decisions nonetheless.

I'll debut the new logo in the next couple of days, and you'll start to see new boxes in stores and your mailbox. I'm sidelining the dark brown box and ushering in a new bright aqua box. The colors stay the same, just reversed, so look for the aqua box with the brown stamp. I'll also be sidelining the stamp in favor of a slick label (though it will still have the hand carved look of the old version). This is more of a sanity decision - as the orders have begun rolling in, the ability to hand stamp the boxes dwindles. If you still want a hand stamped box, I'll be more than happy to make you one, just leave me a note in the comments box when you order and you'll have your own little piece of LUCA chocolate artwork.

I want to thank all of you again for being so supportive, this has definitely been a challenging time, and really not one that I anticipated. I think I've done a good job of rolling with the punches, and I know we're going to come out of this bigger and stronger and tastier.

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